Clarity for your brand.
Confidence in your marketing.

Strategic branding and custom website design for small businesses ready to grow with intention.

About

With over 15 years of experience in small business marketing, Elyse Ward knows what it feels like to build something from the ground up and want it to look as strong as it actually is.

She works with small and growing businesses that are ready to level up their presence, refine their message, and attract better clients. Her specialty is strategic branding and custom website design that brings clarity and cohesion to everything you put into the world.

Elyse thinks in big ideas. She sees patterns quickly. She connects dots between design, messaging, analytics, and business goals. That ability allows her to step into a company, understand where it is headed, and build a brand presence that supports the next chapter.

Her background spans brand development, website design, messaging, social media strategy, media buying, print and digital design, and SEO foundations. Every engagement starts with listening. What are you building. Where do you want to go. What feels misaligned right now. From there, the strategy takes shape.

There is no universal marketing formula for small businesses. Some need clarity. Some need confidence. Some need structure. Elyse helps you identify what will move the needle and builds a plan that fits your goals and capacity.

Based in Richmond, Virginia, she partners with business owners who care deeply about quality, community, and long term growth. The result is marketing that feels intentional, elevated, and built to last.

If you are ready for your brand to reflect the level of work you deliver, let’s build it.

I can help you with

Digital Marketing
Search Engine Optimization (SEO + SEM)
Email Marketing
Website
Design + Development
Content Marketing
Creative Direction
Part creative and part strategy, creative direction turns ideas into reality
Distill business + client needs into creative solutions.
Pitch ideas confidently and present the creative vision clearly to clients
Ensure the client’s creative output + visuals are consistent with the overall brand
Brand Strategy + Design
Developing brand identity + usage guidelines.
Brand messaging, marketing, + promotion strategy
Developing marketing collateral
Market + Competition research
Project Management
successful planning, execution, tracking + finalizing of  project
Analyzes project needs and explains how projects goals will be met.
ensuring Client understanding  Of the factors that define a projects success.
deliver on time and on budget

Case Study

Tidewater Square Apartments

Overview: A vacant former factory takes on new life as a hip, industrial-chic apartments in a newly formed neighborhood in Norfolk. The asset owner and operator required specific marketing, branding, and project management needs to ensure the building met certain pre-leasing and occupancy goals. Elyse was able to deliver all items to great success for the clients first jewel in their Norfolk crown. Elyse was able to take her branding formula and knowledge gained on this project and repeat it eight times over to helped form the ‘Scott’s Addition of Norfolk!'

Clients

Let’s make yourbrand memorable